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action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/u369434499/domains/theseonomads.com/public_html/wp-includes/functions.php on line 6114If you are running a campaign and need to know whether itis performing to its maximum potential, speak with one of our Google Ads specialists today. Whether you are a local electrician or a national brand looking for scalability, we will help you get the best bang for your advertising buck! 💸
Our team boasts over 25 years of combined experience in digital marketing. We possess a mastery of all major marketing channels, with each member bringing specialised expertise in specific areas. This diverse skill set ensures that our team can address every aspect of digital marketing tailored to your unique needs.
No matter how large your wallet is when it comes to ad spending, even as little as $30 a day can generate calls, form submissions, on-site purchases, and email sign-ups. But it all comes down to how the budget is being used. Our team sets your Google Ads campaign up for success and, through continuous improvement and optimisation, ensures every dollar of your campaign is put to great use.
While we live and breathe SEO as it provides long-term business growth, getting to the first page can take months (this is normal!).
This is where the strategic use of Google Ads becomes key. Instead of relying solely on one lead acquisition method and waiting for results, incorporating Google Ads alongside ongoing SEO efforts creates a powerful combination.
1. Increases your visibility, brand awareness & lead generation.
2. Prevents competitors from capturing all potential leads.
It’s a straight-up WIN-WIN!
When you choose Digital Nomads HQ as your digital marketing agency, you gain access to a collective group of specialists who have collaborated and delivered results for some of Australia’s largest brands.
Read our 5 Star reviews and see what our clients say about us!
While there are many digital marketing agencies across Australia and many of them promise the same results, there are some key differences to Digital Nomads HQ and why so many businesses choose us:
Proudly awarded #260 out of 262,000 digital marketing agencies worldwide in 2023
Winner in Web Design, SEO & WordPress Development in Australia
Google Ads (AKA Adwords) is an online advertising platform developed by Google that allows businesses to create and run ads on their search engine pages, websites, YouTube, and other partner websites within the Google Display Network. Google Ads works on a pay-per-click (PPC) model, where advertising businesses will bid on keywords and pay when users click on their ads. With a range of tools, Google Ads allows businesses to create hyper-targeted ads that help them improve their online presence, drive traffic, and ultimately achieve their advertising goals. The Google Ads platform also offers measurable results so campaigns can be fine-tuned and optimised to achieve the best results.
While they both use keyword strategies or search terms in the Google search results to improve a website’s visibility on search engine results pages, Google Ads and SEO are two distinct digital marketing strategies.
Google Ads is a paid platform where businesses bid on keywords to display their ads. SEO focuses on optimising a website’s content, structure, and other factors to improve organic search result rankings (the ability to be naturally found in the SERPs).
Where Google Ads provide immediate visibility through paid ads and bidding strategies, SEO is a long-term campaign for organic visibility and traffic growth.
CPC stands for Cost-Per-Click, which is the amount a business will pay for a click on their ad. CPC is determined by the competition for each keyword and the higher the competition the higher the CPC the ad spend will be.
The cost of a keyword in Google Ads varies based on several factors, including the competitiveness of the keyword and the quality score of the ad. Keyword cost can be as little as $0.02 to hundreds of dollars, depending on its popularity and level of competition.
That is why it is important to conduct keyword research and continuously optimise your campaign to ensure you have a mix of the most relevant and cost-effective keywords to maximise your conversions and ROI.
Each industry is different; however a minimum of $30 per day or $1000 per month is a good starting point.
The cost of running a Google Ads campaign depends on a number of factors, such as the competitiveness of the chosen keywords, the desired ad position, the quality score of the ads, the budget set by the advertiser and the location of the ads. Fortunately, Google Ads operates on a flexible budget system, allowing advertisers to set a daily budget and adjust it as needed. As a leading Google Ads Agency, we offer strategic PPC services that take the stress out of running your own Google Ads.. We work with you to create PPC campaigns that make the most out of your marketing budget.